Ad blitz on Napthine transport plan cost Victorians $15 million
January 6, 2015
The Age: Ad blitz on Napthine transport plan cost Victorians $15 million January 6, 2015 Clay Lucas City Editor, The Age
The Napthine government’s unprecedented advertising blitz to promote its transport plans cost Victorians more than $15 million.
The cost of the ad campaign has been revealed after a drawn-out freedom-of-information request begun by Fairfax Media last February, and only released after the election of a new state government.
The documents released under freedom of information show that, at the height of the former government’s “Moving Victoria” campaign, more than $1 million a month was being spent telling Victorians about improvements to their road and public transport networks.
The campaign involved thousands of adsrunning across television, radio, online, billboards and in more than 60 local, regional and foreign language newspapers.
But many of the projects being advertised, including the now dumped East West Link, were years from completion.
Among the ads was one promoting a proposed airport rail line with services every 10 minutes. The rail link was not scheduled to open until 2026. Continue Reading…