Liberals finally work out what we knew over a year ago

Slow learners?

The Age: State Liberal campaign review: Too much East West, not enough narrative

Too much focus on the East West Link project and Ted Baillieu’s slow start to government doomed the Victorian Liberal party to election defeat last year, according to a scathing in-house analysis.  And the final report by former Liberal state party president David Kemp recommends the party set up a Community Campaign Network to better recruit volunteers and spread the party message in key seats.

Liberal Party of Australia (Victorian Division) Good Government for Victoria Review of the 2014 State Election

The principal weakness of the campaign was its lack of a broad narrative, with the infrastructure announcements becoming a substitute for an effective story about the achievements and intentions of the government across the state.